Sales training & coaching.

dedicated to helping companies leverage their sales talent!

Exceptional sales performance is more than just about hiring a top producer or delivering workshops on tactical sales techniques. Continue Reading...
Welcome to ProDirect

Welcome to our site. Founded in 1999, ProDirect is a leading sales training and coaching firm based in Princeton, NJ dedicated to helping companies¬†mean more to clients™. We provide a value-creating sales training system that blends proven content, business acumen and reinforcement to drive results. We invite you to learn more.

Good Selling!

Bill Walton

William F. Walton
President, Value Creation Specialist


Listen live to what our clients have to say about their experience with ProDirect and the business results they’ve been able to achieve. LISTEN NOW

Case Studies

While each engagement is different, they all have one goal in common – mean more to clients. See how our work is connecting to the issues of the day.

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